Classical Music PR and Communications Professional offering comprehensive communication services to ensembles, artists, and their organisations. I specialise in PR, content strategy, digital communications, and project management, with a strategic yet practical approach. Working across Europe and the UK, I strive to raise profiles, increase engagement, and enhance publicity and funding opportunities, providing flexible support from strategy to implementation.
Areas of Expertise
Public relations and communication campaigns
Branding, content strategy and creation
Social media, website, and newsletter management
Project management (logistics, funding, admin, community)
Copywriting and translations (EN-IT-DE-NL)
Current and Recent Projects
-
Project management, communication, and fundraising for this slow-music-making top-orchestra.
-
Research, communication, community- and project management for BBC’s New Generation quartet that is going places.
-
Fundraising plan development and comprehensive communications across multiple projects including communication leadership on the Creative Europe-funded Empower project for Europe’s only period-instrument youth orchestra specialising in Classical-era repertoire.
-
Development and implementation of a communication strategy for the first cohort of emerging Baroque musicians, recruited and supported by Fondazione ICONS after its 2022 relaunch of the European Union Baroque Orchestra.
-
Promotion and PR, social media management, and administration of the foundation’s bi-annual grant rounds that make UK’s early music scene thrive.
-
PR for the baroque ensemble’s latest recordings Bach Motets and Lost Majesty, both released on the Prospero label.
About
I grew up in the sturdy north of the Netherlands and began violin lessons at age 7. Performing with the Haydn String Youth Orchestra opened up my world and led me to a career in classical music, pulling strings backstage rather than on stage. With experience in opera, dance, jazz, and primarily classical music, my first role in the performing arts was at Flanders Opera, followed by agency and in-house roles with organisations like the Chamber Orchestra of Europe, St John's Smith Square, NTMedia, and Premier Classical. Now working from Milan, I continue to support the classical music world across Europe — still moving at a London pace, fuelled by good coffee!
Former Collaborations
Chamber Orchestra of Europe
La Risonanza
Premier Classical
Stauffer Academy of Strings
Lorenzo Baldrighi Artists
St John’s Smith Square (now Sinfonia Smith Square)
London Festival of Baroque Music
Maya Fridman, cellist
Merel Vercammen, violinist
Paolo Zanzu, harpsichordist
Maria Mendes, jazz vocalist
Filomena Campus, jazz vocalist
A few examples of my work
Aus „gemischtem Styl” in staunenswert frischem Klangwind wurde bei Bernardini am Ende Freestyle, der schnellstmögliche Wiedersehenssehnsucht bediente. – Jens Klier about EUBO, Bachtrack
"It is unbelievable to think that this outstanding recording on period instruments is the work of a youth orchestra.” – Early Music Review
Photo shoot day for the Theresia Orchestra Ambassadors
"Magical! Solomon’s Knot are to be congratulated on their refreshing advocacy. A highly rewarding venture." - Gramophone
Interview on the 50th anniversary of Harrison Parrott with Jasper Parrott in the NZZ - for Premier Classical
Coordinating a photo shoot for the Chamber Orchestra of Europe.
Filming for Deutsche Grammophon. ©Julia Wesely
Opening of the Stauffer Center for Strings on World Music Day 2021.